Red Herring Not Your
Usual Suspect

Distinctive denim with unexpected details.
Every pair tells a different story than you’d expect.

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Best Sellers

Women's Branded Skinny Jeans
Women’s Branded Skinny Jeans

Brand skinny jeans that fit the figure perfectly and pair well with any outfit.

Womens Red Herring Blue Denim Jeans
Womens Red Herring Blue Denim Jeans

Denim jeans in cotton-elastane blend with button and zipper accents, low rise, and regular fit.

Women Gray Denim Skinny Fit Jeans
Women Gray Denim Skinny Fit Jeans

Mid-rise denim jeans made from a cotton blend, featuring button and zipper accents, not vintage.

The Red Herring Difference

You’ve been looking in all the wrong places. While everyone else is caught up in fast fashion cycles and inflated pricing, we’ve been quietly perfecting denim that works harder and lasts longer. Here’s what makes Red Herring worth the switch.

  • Perfect Misdirection
  • Honest Pricing
  • Real Sustainability
  • Size Consistency
Multiple piles of folded jeans in various blue tones arranged on wooden shelves in a store.
Several pairs of jeans in different washes hanging neatly on metal hangers on a clothing rack.

The Story Behind the Distraction

Red Herring started in a garage in Portland back in 2019, when our founder got tired of jeans that told you exactly what they were before you even put them on. We make denim that throws people off the scent — classic cuts with unexpected details, vintage washes hiding modern stretch, and pockets that actually fit your phone without looking like cargo pants.

The name isn’t just clever wordplay. Every pair we design starts with a deliberate misdirection: work pants that feel like sweats, dressy denim that can handle a bike commute, or raw selvedge that somehow doesn’t need six months to break in. We source our denim from a small mill in North Carolina that’s been weaving since 1947, then add our own twists in small batches right here in Oregon.

Here’s the thing about red herrings — they’re only misleading if you’re not paying attention. Our customers get it. They’re the ones who notice the hidden selvage detail on the inside cuff, the way our back pockets are shifted a quarter-inch for a better silhouette, or how our “rigid” denim moves like it’s been yours for years. We’re not trying to revolutionize jeans. We’re just making the pairs that we wanted to exist — straightforward denim with a few secrets worth discovering.

Categories

Shirts
Shirts
Sweaters
Sweaters
Jackets

Customer Reviews

“The raw selvedge broke in perfectly after about two weeks. These aren’t your typical mall jeans – the weight and construction are on another level. Worth every penny for denim heads who get it.”

Marcus T.

Customer

“Bought the high-rise straight leg in black and literally haven’t worn my other jeans since. The fit is spot-on without being restrictive, and they don’t bag out at the knees like my old pairs.”

Elena R.

Customer

“Finally, women’s jeans with actual functional pockets and proper denim weight. The boyfriend cut is relaxed but still structured. These are built to last, not fall apart after a season.”

Sophia M.

Customer

Accessories

Sunglasses

Sunglasses

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Common Questions Answered

How should these fit when first trying them on?

A proper fit feels snug but not restrictive, especially through the hips and thighs. Denim naturally relaxes about half a size after several wears, so initial tightness is normal. If buttons are difficult to fasten or sitting is uncomfortable, consider sizing up.

What’s the best way to wash denim to maintain its shape?

Turn garments inside out and wash in cold water on a gentle cycle. Air drying is recommended to prevent shrinkage and preserve the fabric’s structure. Machine drying on low heat is acceptable but may cause slight shrinking over time.

How long does shipping typically take?

Standard shipping arrives within 5-7 business days. Express options deliver in 2-3 business days. International orders generally take 10-14 business days depending on customs processing times.

Can items be returned if they don’t fit right?

Returns are accepted within 30 days of delivery for unworn items with tags attached. Exchanges for different sizes are processed free of charge. Refunds are issued to the original payment method within 5-7 business days of receipt.

Why does the color look slightly different than in photos?

Screen settings and lighting can affect how colors appear online. Denim also varies slightly between production batches. Most differences are minimal and become less noticeable after the first wash.

How often do new styles become available?

New designs typically launch at the beginning of each season, with limited releases throughout the year. Email subscribers receive early notifications about upcoming collections and restocks of popular items.

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